3 WINE LABELS, 3 TARGET AUDIENCES
ARTS 412 – GRAPHIC DESIGN SOFTWARE II
BINGHAMTON UNIVERSITY (SUNY)
HARPUR COLLEGE OF ARTS AND SCIENCES

Objective:

Students were asked to develop designs for 3 different wine labels. They were instructed to follow a similar attitude as if they were designing for an actual client – in this case a wine producer – and they had to develop and provide their own design briefs, conduct visual research and field studies at wine stores with focus on understanding how different wines are marketed to their customers, engage in documentation of their creative process, and prototype and present their solutions.

Proposed market positions:

1. Traditional / high quality / premium / expensive 2. Contemporary / modern / leading edge 3. Casual / fun / sense of humor

Student: Eva Kontos

Student: Michelle Lalezar

Student: Daniel Hirsch

Student: Yanfen Liang

Student: Sarah Teper

Student: Victoria Lam

Student: You-Wha Kim