This is a series of posters I created in an attempt to visualize the concept of morphology through typography, colors, lines and shapes.
Website created for Mr Zee's II Restaurant located in Jefferson Park, on the northwest side of Chicago. The main idea behind this website was to translate the menu boards located above the register, inside the restaurant, into a website that would give the viewer the same impression.
Visit the website here
This is an experimental workshop project. The objective was to capture the visual characteristics of a particular typeface by presenting a composite picture of a chosen typeface using a square grid of nine 3” x 3” squares, three squares wide by three squares high.
During the development of this composition, considerations were made, related to figure/ground relationships, clarity and ambiguity, and overall composition.
This is an experimental workshop project. The objective was to capture the range of typographic expression possible within a particular typeface by presenting a word in a form that communicates as much as possible about the word’s meaning. Use a 9” x 9” square format for each.
During the development of this composition considerations were made, related to letterspacing and kerning, case (upper and lower), weight, and ligatures.
This is a series of graphics created for my friends in Imperial Garden Records.
Website created for the non-profit organization CCADTA (California Chapter of the American Dance Therapy Association).
Visit the website here
Spider Sense is a wearable haptic jacket that allows you to feel the environment around you on your own body.
This is a brand identity project, developed after Victor A. Mateevitsi approached me and asked me to design an identity for Spider Sense. Victor envisioned a final design that will resemble a super hero emblem, but at the same time he wanted something simple and bold.
The idea was conceived by Victor in 2013 as a PhD research project that would explore new ways of human-computer interaction and improve the quality of life of visually impaired people.
Motivational Symbols is a concept project, created for the needs of a Sign, Symbol, Image course. The objective is to explore how meaning can be conveyed by the visual qualities of a symbol. After choosing a product, in this case, guitar amplifiers, the goal is to design a series of abstract, figurative symbols using only lines in order to communicate the object or its attribute as well as the client, in this case, the manufacturer.
Product: Electric guitar amplifiers
Client: Electric guitar amplifier manufacturer
The client is sponsoring an annual meeting for their employees. The purpose of the meeting is to inspire and motivate these people, which will help the company move forward. They’ve asked me, the designer, to design a unified series of original symbols that communicate the issues that will be discussed at the meeting. In addition, they want the symbols to suggest their product or the qualities of the product abstractly.
The issues that will be discussed at the meeting:
The lines represent the sound waves
that are transferred through the air,
coming out of the speaker cabinet
of the guitar amplifier.
REDJAC is a bicycle event company based in Chicago, IL. This is a poster created for the needs of the September 12th 2015 REDJAC event. Founder Eric Alvarez reached out to me seeking for a design solution and it proved to be a very enjoyable project.
Visit REDJAC here
Alma is a soap packaging concept, created for the needs of a packaging design course I attended. The project involved the creation of a new logo, the overall aesthetic of the packaging and the positioning of the product within the competitive market.
In many cultures soul is depicted as a bird. Alma’s logo is an abstract representation of a bird flying.
In many religions, from the Christian baptism to the washing of Muslims before prayer, bath is connected to purification. Psychologists have also studied the connection between moral purity and the cleanliness of the body, at times.
In our days, taking a bath is still somehow a means of “purification” as running water washes away the fatigue of the day from the body and soul. Hippocrates, the father of medicine, had said that the best way to remain mentally and physically healthy is to daily enjoy an aromatic bath. Twenty minutes in the tub, with fragrant essential oils are sufficient to hydrate the skin and clear the mind. Before you enter the tub, make sure the water is pleasantly warm. If the water is too hot, it can stimulate the body excessively and dehydrate the skin.
Handmade in Argos, Greece, by only handpicked natural ingredients, Alma soap invites you to a unique bath experience.
Greneue is a typeface inspired by modern typography lines and circles.
photo by John Zabawa
Ordinary Everyday Objects (OEO) is a concept event poster design, created for the needs of a photo communication course I attended.
Summer Olympic Pictograms (SOP) is a pictogram concept project, created for the needs of an assignment, while attending a Sign, Symbol, Image course. The objective of this assignment was to design a set of six indexical signs that use physical “links” to communicate six sport competition events at a summer Olympic Games. In addition to communicating the sport competition events, the signs have a style that communicates the “host country.” The “style” teaches the audience something about the culture of the host country.
Host Country: Russia
Style: Russian Constructivism
The Black Book of Inventors (BBOI) is a personal publication. It's an abecedarian about 26 revolutionary inventors that changed the world as we know it today.
* I do not have any rights for the photographs and copy used in this concept layout. This is a school exercise created for the needs of a publication design course, I though I would share with you.
Vintage Vinyl is a brand identity concept project, created for the needs of a brand identity course that I attended. The client is a record store in the northeast side of Chicago. It’s classic, it’s vintage, its old school, but it’s definitely not contemporary. So, by choosing the words classic, vintage and independent, to describe the brand’s main attributes, I communicate them through a more contemporary solution.
My main focus was to let the brand speak for the client. Having that in mind, I try to experiment as much as I could and finally create something that will communicate and feel like it is Vintage Vinyl.