This is a website created for the needs of CCADTA (California Chapter of the American Dance Therapy Association).
Vintage Vinyl is a brand identity concept project. The client is a record store. It’s classic, it’s vintage, its old school, but it’s definitely not contemporary. So, by choosing the words classic, vintage and independent, to describe the brand’s main attributes, I communicate them through a more contemporary solution.
My main focus was to let the brand speak for the client. Having that in mind, I try to experiment as much as I could and finally create something that will communicate and feel like it is Vintage Vinyl.
Motivational Symbols is a concept project, created for the needs of a Sign, Symbol, Image course. The objective is to explore how meaning can be conveyed by the visual qualities of a symbol. After choosing a product, in this case, guitar amplifiers, the goal is to design a series of abstract, figurative symbols using only lines in order to communicate the object or its attribute as well as the client, in this case, the manufacturer.
Product: Electric guitar amplifiers
Client: Electric guitar amplifier manufacturer
The client is sponsoring an annual meeting for their employees. The purpose of the meeting is to inspire and motivate these people, which will help the company move forward. They’ve asked me, the designer, to design a unified series of original symbols that communicate the issues that will be discussed at the meeting. In addition, they want the symbols to suggest their product or the qualities of the product abstractly.
The issues that will be discussed at the meeting:
1. Communication
2. Collaboration
3. Diversification
4. Renewal
5. Harmonization
6. Inspiration
7. Transformation
The lines represent the sound waves
that are transferred through the air,
coming out of the speaker cabinet
of the guitar amplifier.
RED JAC is a bicycle event company based in Chicago, IL. This is a poster created for the needs of the September 12th 2015 RED JAC event. Founder Eric Alvarez reached out to me seeking for a design solution and it proved to be a very enjoyable project.
Alma is a soap packaging concept, created for the needs of a packaging design course. The project involved the creation of a new logo, the overall aesthetic of the packaging and the positioning of the product within the competitive market.
LOGO
In many cultures soul is depicted as a bird. Alma’s logo is an abstract representation of a bird flying.
COPY
In many religions, from the Christian baptism to the washing of Muslims before prayer, bath is connected to purification. Psychologists have also studied the connection between moral purity and the cleanliness of the body, at times.
In our days, taking a bath is still somehow a means of “purification” as running water washes away the fatigue of the day from the body and soul. Hippocrates, the father of medicine, had said that the best way to remain mentally and physically healthy is to daily enjoy an aromatic bath. Twenty minutes in the tub, with fragrant essential oils are sufficient to hydrate the skin and clear the mind. Before you enter the tub, make sure the water is pleasantly warm. If the water is too hot, it can stimulate the body excessively and dehydrate the skin.
Handmade in Argos, Greece, by only handpicked natural ingredients, Alma soap invites you to a unique bath experience.
Greneue is a typeface inspired by modern typography lines and circles.
photo by John Zabawa www.johnzabawa.com
Ordinary Everyday Objects (OEO) is a concept event poster design, created for the needs of a photo communication course.
Summer Olympic Pictograms (SOP) is a pictogram concept project, created for the needs of an assignment, while attending a Sign, Symbol, Image course. The objective of this assignment was to design a set of six indexical signs that use physical “links” to communicate six sport competition events at a summer Olympic Games. In addition to communicating the sport competition events, the signs have a style that communicates the “host country.” The “style” teaches the audience something about the culture of the host country.
Host Country: Russia
Style: Russian Constructivism
623 Magazine was a FALL 2014 Columbia College Chicago Publication. Here you will find a series of layout concepts, designed for the publication.
The last two spreads contain an interview with Jeremiah Chiu, cofounder of Plural and were published in the magazine, which was printed by Columbia College Chicago.
* The cover concept was used as a into page in the magazine.
Pencil illustration
The Black Book of Inventors (BBOI) is a concept publication. It's an abecedarian about 26 revolutionary inventors that changed the world as we know it today.
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I do not have any rights for the photographs and copy used in this concept layout.
This is a school exercise created for the needs of a publication design course, I though I would share with you.
