Vintage Vinyl is a brand identity concept project, created for the needs of a brand identity course that I attended. The client is a record store in the northeast side of Chicago. It’s classic, it’s vintage, its old school, but it’s definitely not contemporary. So, by choosing the words classic, vintage and independent, to describe the brand’s main attributes, I communicate them through a more contemporary solution.

My main focus was to let the brand speak for the client. Having that in mind, I try to experiment as much as I could and finally create something that will communicate and feel like it is Vintage Vinyl.